In slide 7, I began with just the idea of the phrase “cloud 9”, then I decided to add an actual cloud to the words. After brainstorming companies that could be named this, I first decided to go with an airline company. I thought the name would be catchy and would make sense. However, after viewing the final product, I still feel like the logo looks a bit “cartoonish” for an airline company. It probably needs to be a touch more modern and sleek; probably take out the cloud altogether.
So in slide 8, I tried to branch out a bit and decided to change the font and lettering to where this logo would brand a spa. I think the graphics and font style make much more sense when applied to a spa rather than an airline. Most people who are on “cloud 9” are relaxed, carefree, and on top of the world—similar feelings you would encounter at a spa.
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